Meet The Staff

Meet the staff of Brands and Barbed Wire they open the world of ranching, from the true stories, adventures and iconic history to the innovation, science and stewardship of today. We’ve has been uniquely blessed with this opportunity and hope you’ll find our guests and their stories entertaining, thought provoking as we introduce you to the different people, ranches and environments that make this industry so diverse, challenging and rewarding.

Jim Johnson (Host)

Jim grew up on a small beef cattle operation in West Virginia and has always had a passion for beef cattle. He graduated from West Virginia University and soon began his career in the beef cattle business. Throughout his career he’s had the opportunity to meet and learn from some of the leading beef cattle personalities, producers and ranchers in the world and quickly discovered their unique stories and experiences. Jim created the Brands and Barbed Wire podcast to bring those stories to you.

Jim is married to the love of his life Martha and they have one daughter, Lilli, and son, A.J. They run a small purebred herd of cattle in beautiful historic Appomattox, VA. Jim enjoys his time with his family and their cows as well as attending the occasional WVU Mountaineer football game. Jim is extremely blessed and credits God for his wonderful family, a career in something he loves and now the opportunity to share that with others.

Jim and his family would like to thank everyone for all the positive feedback they’ve received from the podcast and look forward to bringing you many more stories, ranches and people.

Jim is available for public speaking, hosting or voice over opportunities. Please inquire via the contact us section.

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Emilee Hoffschneider (Outreach and Marketing Manager)

Emilee has joined the Brands and Barbed Wire team as Outreach and Marketing Manager. With more than ten years of experience in agricultural communications, Emilee understands the complexities and importance of your individual brands and the barbed wire that holds your operation together. Emilee will coordinate guest interviews, sponsorships, and other marketing efforts.

Emilee also serves as the project coordinator at Honor Ag Branding, a marketing agency telling the story of seedstock producers and the agricultural community. Honor Ag works through effective print, digital and in-person messaging. Previously, Emilee served as the Marketing Specialist for ABS Global beef division as well as the marketing associate for the University of Nebraska – Lincoln Extension and Ag Communications.

Emilee and her family are intimately involved in and passionate about the livestock industry. Emilee resides in Minden, NE with her husband, Jake, and their two children, Dallas and Savannah. On the weekends, you can find the Hoffschneider family camping, boating, or traveling.

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